COVID-19 impact on Facebook-based social commerce in Bangladesh

Popular social media Facebook-oriented commerce (S-commerce), commonly known as Facebook (F-commerce) has progressed towards a bevy business in Bangladesh. Many young people, especially at the age of 20-28, are now this industry. The pandemic situation due to coronavirus disease 2019 (COVID-19) forces people buy more from online market because safety issue. People getting interested new trend buying an store. current study aims explore impact COVID-19 on F-commerce, particularly It uses non-probability purposive sampling method and collects 181 usable responses through questionnaire. A research model is developed following acceptance (SCAM), structural equation partial least square (SEM-PLS) using SmartPLS 3.0 applied find out justify result. Likert five-point scale for determining independent variables, including awareness (CA), consumer behavior (CB), purchase intention (PI), used. result confirms that these three variables have positive F-commerce. survey covers other measurable items indicate some assumptions, which reflect F-commerce consumers’ behavior. researchers recommend businesspeople must emphasize mitigating trust issues provide enhanced home delivery service.